8 - 10
Favouring sporty, feminine and sexy silhouettes, VAIKEN embodies the modern woman. Its silhouettes are crisp yet flowy, sexy yet conservative, intricate yet simple. A constant paradox lives within the VAIKEN woman; she is every woman.
Since it’s inception, the label has garnered a great following, having been sold at Montreal’s TNT and Ogilvy as part of the Cabinet Éphémère, and shown at Toronto Fashion Week. In 2014, VAIKEN was one of the laureates of the Mercedes-Benz Start Up Ottawa competition, a contest for emerging fashion designers.
VAIKEN’S 2015 collection “Gitane Bleue”, was inspired by modern gypsies and vintage treasures. Shades of blue, from navy to midnight, along with silver and white, adorn dresses, shorts and tops, whilst the detailed craftsmanship the label is known for is apparent in the expertly executed garments’ construction.