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Having launched as a shirt specialist of some repute in Glasgow, UK, Ted Baker quickly became the place to buy some of the very best contemporary men's shirting around.
From the beginning Ted has had a very clear, unswerving, focus on quality, attention to detail and a quirky sense of humor, so much so in fact that the first stores used to provide a laundry service for every shirt purchased – something that gained the quickly growing brand the title of ‘No Ordinary Designer Label’. Everything produced under the Ted Baker name has his personality woven into its very heart.
As you would expect from Ted, the approach to marketing the brand remains the same as it was from day one…primarily by word of mouth and out of the ordinary marketing. Ted remains one of the only brands to be built into an international designer label without an advertising campaign.
As Ted chooses not to advertise, he must do everything he can to support the collections in a more consistent, different and fun manner.